Areas of Expertise: Animal Health, Feature article and editorial writing, Copywriting, Media advertising, Veterinary pharmaceuticals and biologicals, Public Relations, Proofreading, Copy editing, Livestock, Pets, Photography, Newsletters, Sales literature and website content management on Clickability/Dynamic Site platform.
7-2007 – 1-2013 Vance Publishing Corp. Lenexa, KS
Associate Editor
Responsible for writing feature articles, commentaries, original news items and covering industry conventions and seminars for livestock production magazine with national distribution. Interview leading industry authorities and speakers and produce associated photography. Plan, produce and coordinate website and daily industry e-newsletter. Produce video, social media, and manage editorial calendar.
6-2003 – 3-2007 Biomune Company Lenexa, KS
Communications Manager
Write, create and develop marketing communications projects including medical and scientific documents, public relations projects, media advertising, technical sales literature, power-point presentations and press releases. Direct outside vendors in completion of projects including advertising agency, marketing and design firms, printers and exhibit/graphics firms. Coordinate company events including sales and customer meetings, allied industry events, conferences and group functions.
1997–2003 Bayer Animal Health Shawnee Mission, KS
Communications Specialist
Write and produce sales collateral, technical documents and news releases for professional press and allied medical associations. Develop and maintain company web site content for full line of veterinary pharmaceuticals, biologicals and parasiticides.
Ensure regulatory compliance of all communications projects. Coordinate advertising agency and public relations activities for technical, marketing-driven company.
1987–1997 Fermenta Animal Health / Boehringer Ingelheim Kansas City, MO
Communications Manager
Direct and coordinate all advertising agency activities. Write and develop communications projects, strategies and promotion budgets with product managers and marketing directors. Develop desktop publishing department for in-house production of communications materials.
1983–1986 Fort Dodge Division of American Home Products Corporation
Manager, Advertising Services
Plan, write and develop in-house collateral sales aids. Supervise designers and printers.
Write and edit company newsletter.
1979–1983 Pfizer, Inc Agriculture Division New York, NY
Manager, Promotional Copywriting Services
Develop and write all in-house promotional materials for use by sales force.
Participate in major product launches. Coordinate advertising agency copy and secure approvals on all materials.
Education Bachelor’s Degree
North Dakota State University
Accomplishments: Named finalist in two Neal Award business-to-business journalism categories. Level 3 qualified for American Agricultural Editors Association
Computer Skills: Web publishing, Power Point, iMac, iPad, MS Word